Roadmap
Nuri’s roadmap reflects a phased and data-informed approach to scaling the platform across user adoption, product maturity, ecosystem expansion, and Web3 integration. Each milestone builds toward the long-term vision of delivering a global Wellness OS - grounded in personalization, gamification, and decentralized ownership.
The roadmap is divided across four key pillars:
Product Expansion
User Growth
Web3 Infrastructure
Strategic Partnerships
Q3 2025 - Launch & Initial Governance Activation
Beta user acquisition targets: 50,000 active users
Launch of Governance Portal to enable $NURI holders to:
Vote on feature rollouts (e.g., AI upgrades, streak reward models)
Allocate community treasury campaigns (e.g., referral contests)
Activation of staking engine with XP boosts and unlockable perks
Community feedback loop opens to refine early AI coaching models
Begin public sale of $NURI via whitelisted token launch event
Goal: Activate the ecosystem with meaningful participation and real-time governance utility
Q4 2025 - Product Deepening & Ecosystem Onboarding
Launch of Multilingual AI Coach (English, Spanish, Arabic, Hindi, Mandarin)
First round of Wearable Integrations:
Fitbit, Apple Health, Google Fit
Enables passive logging of sleep, step count, heart rate
Expansion of AI coaching modules into new categories:
Recovery guidance, menstrual cycle support, hydration coaching
First batch of brand partnerships activated:
Token-sponsored fasting or fitness challenges with wellness brands
Co-branded leaderboard initiatives
Gamified referral system to incentivize early growth
Goal: Increase user engagement and integrate Nuri into daily behavior through frictionless tracking and culturally localized coaching
Q1 2026 - Regional Growth & AI Upgrades
Asia-Pacific Expansion with localized UI/UX and partner onboarding in Singapore, India, Philippines, UAE
Integration of Grok or Claude AI upgrades for more dynamic coaching prompts
Voice-first coaching enhancements - powered by Whisper - enabled across all major languages
Launch of Nuri Insights+, a Premium analytics dashboard (macro, mood, fitness history with AI interpretation)
First governance fund deployed - community votes to support 2–3 initiatives (e.g., nonprofit tie-ins, wellness grants)
Goal: Deliver a globally scalable AI wellness companion tailored to regional needs
Q2 2026 - Scale & Community-Led Innovation
Platform scales to 1M+ registered users
Community chooses 3 new features via DAO vote:
Options include: hydration tracking, breathwork coach, supplement reminders
Open API for 3rd-party fitness/wellness integrations (e.g., WHOOP, Strava)
Cross-platform rewards engine links Nuri to external DApps or games
Scalable micro-incentives rolled out (daily login boosts, behavior challenges)
Full community dashboard showing rewards, unlocks, and reputation
Goal: Shift from platform-led to user-led development and activate ecosystem interoperability
Q3 2026+ - Maturity & Token Utility Scaling
DAO governance maturity: protocol-level voting for long-term direction
Token holders begin to share in ecosystem revenue via staking multipliers
Launch of B2B wellness programs - offering Nuri to HR departments, startups, and health insurers
Nuri becomes a developer-ready Wellness Layer:
White-label integrations for partner apps
Token-incentivized APIs for digital health products
Launch of Nuri Impact Lab: data-backed wellness research funded via DAO treasury
Goal: Cement Nuri as the world’s first truly decentralized Wellness OS — owned, guided, and expanded by its community
Success Metrics (Across Phases)
25%+ user retention improvement vs industry average (benchmark: 70–80% churn in 90 days)
5+ partnerships with global wellness brands
$NURI token integrated in 10+ external wellness experiences (wearables, apps, brands)
30%+ of active users participate in staking, governance, or referrals
Achieve $85M+ annualized revenue run rate by 2026
This phased rollout ensures that every aspect of Nuri - from coaching modules to token economics - evolves with community needs, market trends, and technological breakthroughs. The future of wellness is not just smart - it's owned.
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