Market

Nuri stands as a pioneering AI-driven wellness platform that integrates conversational coaching, habit tracking, and Web3 incentives to empower users in achieving sustainable health improvements.

In a rapidly growing digital health market projected to reach $427.24 billion in 2025 and expand to $1,500.69 billion by 2032 at a CAGR of 19.7%, Nuri addresses key pain points such as fragmented tools, lack of personalization, and demotivation through a unified, adaptive system. Key features include an OpenAI-powered AI assistant for real-time guidance, comprehensive tracking for meals, moods, fasting, fitness, and nutrition, and incentives earned via healthy behaviors to unlock premiums and governance.

Unlike competitors like MyFitnessPal for nutrition tracking or Noom for behavioral coaching, Nuri's holistic model emphasizes ownership and long-term engagement through AI and Web3. Backed by evidence from studies showing the benefits of intermittent fasting for metabolic health, such as weight loss, improved dyslipidemia, and blood pressure, and AI coaching's effectiveness in reducing depressive symptoms (with a meta-analysis revealing a Hedge's g of 0.64 for depression reduction), Nuri aims to foster holistic wellness.

With a robust technology stack and a roadmap extending into 2026, Nuri positions itself for scalability and global impact, transitioning smoothly into the reasons behind its creation.

Wellness That Listens

Nuri is designed to help users track, optimize, and improve their health through conversational coaching, habit formation, and Web3-based incentives. In a world plagued by burnout, digital distraction, and health misinformation, Nuri provides a personalized, context-aware AI that adapts to individual lifestyles and rewards healthy choices.

By combining OpenAI intelligence with tools for fasting, macro tracking, mood logging, fitness monitoring, nutrition analysis, and incentive mechanisms, Nuri creates a new kind of health companion - smart, supportive, and incentivized. This approach not only listens to users' daily inputs but anticipates needs, offering proactive guidance that evolves with their progress, much like a dedicated wellness coach available 24/7, which naturally leads to addressing the underlying problems in current wellness solutions.