Business Model

Nuri operates on a freemium business model that leverages AI-driven wellness tools to drive engagement, habit formation, and monetization across three core verticals: wellness, fitness, and nutrition. This approach blends behavior-driven incentives with a premium feature stack that addresses the growing demand for personalized health solutions.

Unlike static wellness apps that monetize only through upfront subscriptions, Nuri integrates Web3 mechanics, token incentives, and contextual AI coaching to build a dynamic, user-driven revenue loop. This hybrid model ensures monetization from both individual users and enterprise-level partners, while maintaining accessibility and reward alignment for the broader user base.